Chelsea Residences by DAMAC — Dubai Maritime City

Chelsea Residences is the first residential development anywhere branded by a Premier League football club. DAMAC and Chelsea FC unveiled the £1 billion partnership in May 2025, and the six-tower complex sits on one of the last premium beachfront plots remaining in Dubai Maritime City.

More than 1,400 sea-facing apartments across six sculptural towers reaching 130 metres, designed by Gensler with a form inspired by coral reefs. One, two and three-bedroom residences, sized 775 to 2,050 sq ft.

Pricing

Current entry pricing on Xploon is AED 2,570,000 for a one-bedroom apartment at 771.56 sq ft, with a 40-month payment duration.

That sits above the AED 2.17 million launch price published in May 2025, which reflects both the passage of time and DAMAC’s phased tower releases — later towers such as 1C have been quoted with one-bedroom pricing between AED 2.6 and 2.8 million. The figure on Xploon is current inventory rather than the opening figure, and it is the one to use.

Add DLD 4% plus registration and trustee fees for all-in acquisition costs of roughly 7–8%.

Indicative pricing. Check xploon.com for current prices and availability.

The development

Six sculptural towers connected by a shared podium, each drawing on coral reef geometry for an organic rather than rectilinear silhouette. Every residence features floor-to-ceiling glass with panoramic sea views, plus sightlines to Burj Khalifa, Downtown Dubai and Dubai Islands from the upper floors. The interior direction blends London’s classic elegance with Dubai’s contemporary energy — the partnership’s stated British-meets-Arabian brief.

The football theming runs through the amenity set rather than sitting as a marketing veneer: a rooftop football pitch, private beach access and an infinity sand pool are all confirmed features, alongside Chelsea-branded dining concepts.

Tower 1C, the final release within the masterplan, comprises predominantly one-bedroom units priced AED 2.6–2.8 million, with only single units of two and three-bedroom configurations remaining — worth knowing if you want a larger layout, since availability in those sizes is genuinely limited.

Location — Dubai Maritime City

Dubai Maritime City is a waterfront district blending port heritage with new residential and leisure development, near Mina Rashid and Port Rashid.

The district is still developing, which is both the opportunity and the caveat: you are buying into one of the last available premium beachfront plots in an area whose surrounding infrastructure — including Dubai Islands — is still being built out.

The investment read

The brand argument is genuinely distinctive. This is the only Chelsea FC-branded residential product in the world, and branded residences in Dubai have historically commanded a premium over comparable non-branded stock — Cushman & Wakefield research puts that uplift in the 25–50% range for lifestyle and sports-branded projects generally. Whether that premium holds at resale is the open question on any first-of-its-kind branded concept, since there is no completed comparable to check it against yet.

Waterfront positioning is the more provable part of the case. Dubai’s waterfront properties have historically returned around 48% higher appreciation than inland equivalents, and Chelsea Residences sits directly on one of Maritime City’s few remaining beachfront plots.

The payment structure has been offered as both 60/40 and a lighter 24% down plus 1% monthly for 40 months plus 40% on handover — confirm which applies to current inventory, since the cash-flow profile differs meaningfully between the two.

Purchases above AED 2 million — which covers essentially the entire building — meet the current threshold for the 10-year UAE Golden Visa, subject to prevailing eligibility rules.

About DAMAC Properties

Founded 2002 by Hussain Sajwani, DAMAC is the largest private real estate developer in the UAE and the Middle East, with more than 50,000 homes delivered and over 54,000 units under construction.

The Chelsea FC partnership sits alongside the group’s existing branded-lifestyle portfolio — Roberto Cavalli and de GRISOGONO under DAMAC Group ownership, and a partnership with Oracle Red Bull Racing announced in 2025. Branded collaboration is now a core part of DAMAC’s luxury strategy rather than a one-off, which is relevant context for judging how the Chelsea brand will be maintained and marketed over the life of the building.

All payments are held under RERA escrow rules in a project-specific account, released against verified construction milestones.

Buying through Xploon

Direct from DAMAC, no broker, no commission. Filter above for current tower-by-tower availability, floor plans and payment terms.