Elite is Binghatti’s entry point. Published studio pricing has started as low as AED 600,000, which puts it below almost everything else in the developer’s portfolio and well under the Dubai apartment median.
The location is Dubai Production City, formerly IMPZ — a free-zone community built around media, printing and publishing businesses that has matured into a genuine residential district. It is not a glamorous address. It is a functional one, with a tenant base that actually works nearby.
Studios and one-bedroom apartments, delivered with equipped kitchens.
Filter live availability below.
The building and the units
The unit mix is tightly focused on studios and one-bedrooms with modern finishing and high-quality materials, and kitchens hand over equipped. That last detail matters more at this price point than at any other, because fit-out cost is a larger proportion of total investment on a AED 600,000 unit than on a AED 2 million one. Removing AED 15,000–20,000 of appliance spend materially changes the yield maths.
Published pricing has appeared at two levels: an entry figure around AED 600,000 and a later quoted figure of AED 831,249 for studios with AED 1,149,999 for one-bedrooms. That spread almost certainly reflects release phases rather than contradictory information — early tranches priced low, later tranches priced to market. Confirm which phase current inventory sits in.
Amenities
Swimming pools with a poolside deck. Jacuzzi. Jogging path. Basketball court. Kids’ play area.
This is a proportionate amenity set rather than a resort-style one, and at this price point that is the correct trade-off. Every additional amenity is a permanent line on the service charge, and on a small unit the service charge is a meaningful fraction of gross rent. A building that provides what tenants use and skips what they do not is better for net yield than one competing on brochure length.
Location — Dubai Production City
Dubai Production City sits in the western corridor, neighbouring Dubai Sports City and Jumeirah Village Triangle, with access to Sheikh Mohammed Bin Zayed Road (E311).
From Elite
Approx.
City Centre Me’aisem
5 min
Dubai Sports City
5–10 min
Mall of the Emirates
15–20 min
Dubai Marina
20 min
Al Maktoum (DWC)
25 min
Downtown Dubai
25 min
The community’s defining feature is the free-zone employment base. Media, printing and publishing businesses operate on site, which produces walk-to-work tenant demand that most affordable Dubai districts do not have. For a landlord, tenants who can walk to the office are less price-sensitive and stay longer.
Payment and timing
The plan is 20/50/30 — 20% at booking, 50% during construction, 30% on handover.
Handover was scheduled for Q2 2026, which has now passed. Confirm current completion status, because it determines whether you are buying off-plan or ready stock, and the two carry entirely different payment structures and risk profiles.
Add DLD 4% plus registration and trustee fees. On a AED 600,000 unit, all-in acquisition costs of 7–8% come to roughly AED 42,000–48,000 — proportionally the same as anywhere else, but easier to underestimate when the headline price is low.
Indicative pricing. Check xploon.com for current prices and availability.
The investment read
Low entry price is the whole argument, and it is a stronger one than it sounds. Rental yield is rent divided by price, and Dubai Production City rents do not fall proportionally with purchase price in the way that headline figures suggest. Districts in this bracket have historically produced some of the strongest gross yields in the emirate for exactly that reason — Dubai Investments Park, Dubai Sports City, Discovery Gardens and Dubai Production City all cluster at the top of the yield tables while sitting near the bottom of the price tables.
Studios in particular benefit. The smallest units carry the highest yield percentages across almost every Dubai district, because rent per square foot rises as unit size falls.
The counterweight is capital appreciation. Affordable-tier districts have historically appreciated more slowly than central ones, and Dubai Production City does not have the land-scarcity story that drives Meydan or Business Bay values. If you are buying for capital growth, this is the wrong end of the market. If you are buying for cash yield, it is close to the right one.
Dubai’s overall apartment yield average sat near 7.15% in 2026. Affordable-tier districts have run above that.
About Binghatti
Founded 2008 by Hussain Binghatti; architectural arm established 2013 by Muhammad Binghatti, now CEO and Chairman. Over 25,000 units delivered, 60-plus completed developments, portfolio above AED 80 billion.
Binghatti led the Dubai market in unit sales volume in the sub-AED 2 million segment, which is precisely where Elite sits. That is worth knowing: this is the developer’s core competency rather than a side project. The company has explicitly stated its focus on the AED 1 million to AED 3 million mid-luxury band, and its scale in that segment gives it cost advantages a smaller developer cannot match.
Full vertical integration — in-house design, engineering and construction — produces 12 to 18 month delivery cycles. In 2025 Binghatti accounted for over 20% of all new project completions in Dubai. Cancellation rates run below 1%.
All buyer payments are held in a RERA-regulated project escrow, released against verified construction milestones.
Direct from Binghatti with no broker and no commission — which matters proportionally more at this price point, where a standard 2% brokerage would represent AED 12,000 on a AED 600,000 unit. Filter above for current availability and terms.
Frequently asked questions
Published pricing has appeared at two levels — an entry figure of around AED 600,000 and a later quoted figure of AED 831,249, with one-bedrooms from approximately AED 1,149,999. The spread reflects different release phases rather than conflicting information. Use the filters above for current pricing on available inventory.
Handover was scheduled for Q2 2026, which has now passed. The project should be at or near completion. Confirm current status through the filters above, since ready stock and off-plan carry different payment structures and different risk.
The structure is 20/50/30 — 20% on booking, 50% spread across construction, and the final 30% on handover. Confirm current terms on your specific unit, as plans available today may differ from original launch terms if the project has completed.
Dubai Production City, formerly IMPZ, sits in Dubai's western corridor next to Dubai Sports City and Jumeirah Village Triangle, with access via Sheikh Mohammed Bin Zayed Road. It is a free zone built around media, printing and publishing businesses, which gives the residential stock a genuine walk-to-work tenant base.
Affordable-tier Dubai districts including Dubai Production City have historically been among the emirate's strongest yield performers, running above the citywide apartment average of roughly 7.15%. Studios typically outperform larger units on percentage yield. Net returns fall below gross once service charges, management fees, vacancy and maintenance are deducted.
