Binghatti City is not a tower. It is the largest project in the developer’s history and a structural departure from everything that came before it — a AED 30 billion master-planned district spanning more than 10 million sq ft in Nad Al Sheba, Meydan.
The headline is the branding. This is the world’s first Mercedes-Benz branded city, agreed at a signing ceremony at the Mercedes-Benz Museum in Stuttgart in December 2025 and launched globally on 14 January 2026. Twelve residential towers, each named after a Mercedes-Benz concept vehicle — Maybach, Vision AVTR, AMG Vision, Vision Simplex, Vision One Eleven, Vision Iconic among them.
More than 13,000 residences in total, from studios to five-bedroom homes, duplexes and penthouses.
Filter live availability below.
What is being built
The published residence count sits at 13,386, distributed across twelve architecturally synchronised towers. Unit sizes start from around 367 sq ft for the smallest studios and extend to duplexes and penthouses at the upper end. The Maybach Tower runs 30 and 34 floors.
What separates this from a conventional Dubai launch is what sits between the towers. The master plan includes cultural and leisure districts, retail boulevards, parks and green corridors, mobility hubs, and wellness and sports zones. Binghatti has described it as a self-sustained ecosystem rather than a residential cluster, and the scale supports that framing — 10 million sq ft is large enough to function as its own district rather than as an addition to an existing one.
Design draws on the Mercedes-Benz "Sensual Purity" language, which in practice means restrained surfaces, continuous lines and a deliberate absence of applied ornament. It is a marked shift from the geometric interlocking that defines Binghatti’s JVC and Al Jaddaf work.
Location — Nad Al Sheba 1
The site sits in Nad Al Sheba 1, Meydan, with direct access to Dubai–Al Ain Road (E66) and Ras Al Khor Road (E44).
From Binghatti City
Approx.
Downtown Dubai / Dubai Mall
8–10 min
Meydan Racecourse
5 min
Business Bay
10–12 min
DXB Airport
10–15 min
Ras Al Khor Wildlife Sanctuary
10 min
Meydan’s position is unusual in Dubai: genuinely central, low density, and with limited developable land remaining. That combination is the underlying argument for the location, independent of the branding. A studio at eight minutes from Burj Khalifa would ordinarily carry a Downtown price tag.
Pricing, payment and timing
Published entry pricing has ranged from AED 1.3 million to AED 1.6 million for studios, with launch-phase pricing reported on the first tranches of units. One-bedroom apartments have been quoted from approximately AED 2.2 million to AED 2.6 million, and larger four and five-bedroom homes, penthouses and sky villas from AED 10 million upward. Studios at around 350–380 sq ft and one-bedrooms at 600–975 sq ft have been cited.
The payment structure is 20% on reservation plus the 4% DLD fee, 50% across construction, and 30% on completion. Some listings cite a 10% booking figure on specific towers — confirm against your unit.
Handover is phased. Published guidance runs from 2027 to 2029 across the twelve towers, with Q2 2028 cited for parts of the development. Because towers release and complete on different schedules, the handover date on your specific unit is the only one that matters.
Indicative pricing. Check xploon.com for current prices and availability.
The investment read
Branded residences command a premium. Cushman & Wakefield research has put the uplift for automotive and lifestyle-branded projects at 25–50% against comparable non-branded stock. Whether that premium holds through resale is the open question on any branded project, and the honest answer is that Dubai’s branded segment is too young to have a long track record.
What is verifiable is demand context. Dubai recorded significant high-net-worth inflows through 2025, and the ultra-prime segment above USD 10 million has grown consistently. A globally recognised brand attached to a central Meydan address is aimed squarely at international buyers who will never visit before purchase — and brand recognition does real work in that channel.
The risks are equally clear. 13,386 residences is an enormous volume, phased delivery across 2027–2029 means you are underwriting a market three years out, and branded pricing means you are entering above the district’s underlying value. This is a capital-appreciation and lifestyle proposition, not a yield play. If your objective is rental return per dirham deployed, Binghatti’s JVC and Dubai Science Park stock will outperform it.
On the practical side, purchases above AED 2 million meet the current threshold for the 10-year UAE Golden Visa. Most one-bedroom units and above clear that line.
About Binghatti
Founded 2008 by Hussain Binghatti; architectural division established 2013 by Muhammad Binghatti, now CEO and Chairman. Over 25,000 units delivered across 60-plus completed developments, portfolio value above AED 80 billion.
Binghatti has built the branded-residence collaboration into a core capability rather than a one-off: Burj Binghatti Jacob & Co Residences, Bugatti Residences and Mercedes-Benz Places in Downtown all precede this project. The Mercedes-Benz relationship in particular is now two developments deep.
The group self-funds and operates fully vertically integrated — design, engineering and construction in-house with no external main contractor. In Q1 2026 it reported AED 6 billion in sales across 4,013 units and issued a $500 million sukuk maturing in 2031, oversubscribed 4.3 times. H1 2026 profit reached AED 3 billion. For a project of this duration, balance-sheet strength is the metric that matters most, and it is unusually well documented here.
All payments sit in a RERA-regulated project escrow, released against verified construction milestones.
Direct from Binghatti, no broker, no commission. Filter above for tower-by-tower availability, floor plans and current payment terms.
Frequently asked questions
It is a AED 30 billion master-planned district in Nad Al Sheba, Meydan, developed by Binghatti in collaboration with Mercedes-Benz Group AG. It spans over 10 million sq ft and comprises twelve residential towers with more than 13,000 homes, alongside retail boulevards, parks, cultural and leisure districts, wellness zones and mobility hubs. It is described as the world's first Mercedes-Benz branded city.
Published entry pricing for studios has ranged from AED 1.3 million to AED 1.6 million, with one-bedroom apartments from approximately AED 2.2 million. Larger homes, penthouses and sky villas have been quoted from AED 10 million upward. Pricing varies by tower and release phase — use the filters above for current figures.
Handover is phased across the twelve towers, with published guidance running from 2027 to 2029 and Q2 2028 cited for parts of the development. Because each tower has its own schedule, the completion date recorded on your unit's SPA is the one that applies.
Properties valued at AED 2 million or above currently meet the investment threshold for the 10-year UAE Golden Visa, subject to prevailing eligibility rules. Most one-bedroom units and larger at Binghatti City clear that threshold; entry-level studios may not. Confirm current requirements before relying on this.
It suits capital appreciation and lifestyle objectives more than rental yield. Branded residences have historically commanded a 25–50% premium over comparable non-branded stock, and the central Meydan location has limited remaining supply. Against that, the branded premium means a higher entry price, the delivery runway extends to 2029, and over 13,000 units is a large volume to absorb. Yield-focused investors will find stronger returns per dirham in JVC or Dubai Science Park.
